Pit Bull Awareness Month: Rescue Strong Supply Co. is Focused on Rescue, Advocacy, and Giving Back

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Rescue Strong Supply Co., created in 2015, is a lifestyle brand focused on rescue, advocacy, and giving back. They offer apparel and accessories for men, women and dogs. A whopping 50% of all proceeds goes back to animal rescues and shelters, unless the item being sold is considered “100% Give Back”, in which case, you guessed it, 100% of the proceeds is donated to a specific rescue organization.products-1long-sleeves
Rescue Strong grew out of the art and fundraising that creator, CJ, had started on his personal Instagram (@cjiro). He started doing art pieces of dogs in exchange for donations to shelters and rescues. It quickly took off, and CJ started to branch out into other forms of fundraising. He’s always been interested in design and it was a dream come true to be able to find an outlet that would allow him to giveback and fulfill a desire to giveback.clothes-1
With the exception of a couple creations, CJ comes up with all concepts and designs himself. They are all inspired by the rescue community and he relies heavily on them for feedback and changes. Usually, CJ will post a couple of concepts on his Instagram and members of the Instagram rescue community will chime in with their thoughts and suggestions. Eventually, a community powered design is created.accessories-2
Rescue Strong has raised money for approximately forty different rescues at some point since its inception, but frequently fundraises for Fresno Bully Rescue in Fresno, CA, Ghetto Rescue FFoundation in Los Angeles, CA, and Chews Life Dog Rescue in Los Angeles, CA.clothes-2
CJ has two babies – one human, and one fur. Luna, a pit bull, was rescued by the Mutt Scouts in Los Angeles, CA. She was found by a good samaritan who saw her running around on the side of the road. They couldn’t get her that day but left food for her, as she was severely malnourished. The next day, they were driving by the same spot and Luna was waiting for more food. They picked her up and took her to the shelter. The Mutt Scouts were actually all done pulling that day and Luna was the “just one more” pup.  CJ’s friend was volunteering with the Mutt Scouts at the time, and kept sending him and his family pictures of adoptable dogs. When she sent them Luna’s photo, they decided they would at least go meet her. They filled out an adoption application that day and she became part of their family.luna-lincoln-1
CJ had no idea the level of controversy and misinformation about pit bulls that was out there until Luna became a family member. He urges people to reserve judgement on pit bull type dogs until they meet a few. Do not base your opinion on what you may hear in the media.accessories-and-dogs
Follow CJ and Rescue Strong Supply Co. on Instagram @cjiro and @rescuestrongsupplyco and like them on Facebook @rescuestrong
Shop the Rescue Strong website and give back to rescues and shelters across the country RescueStrong.com

Good one dad! #dadjokes #tot

A photo posted by Luna and Lincoln (and CJ) (@cjiro) on

When the year started my goal this year for team Rescue Strong was to raise $50k for rescues. With 2 months left it doesn’t look like we will get there but that’s ok. We just went over $30k raised through a variety of fundraisers and donations. I say “we” because i mean YOU. You make this happen. The rescue community ran #giveup4rescue2 for @sheltertosoldier and raised $5k in a week. We ran multiple teespring campaigns for rescues like @chewslifedogrescue, @ghettorescue, @fresnobullyrescue, and many others. One of those campaigns was a 5 for 5 which benefited the above rescues and @acdra, @zoeysplacerescue, @liveloveanimalrescue, and @barksoflove. You funded the pin project which sent $1k to rescues like @cdtrescue, @apurposefulrescue, and @animalfarmfoundation. We’ve “given away” everything for a year and you donated close to $2500 to @stealingheartsrescue for a chance. You guys are amazing. We ALL play a part. Sometimes it’s a donation of $5, while some of you have donated $250 to $500. Some couldn’t donate so you you shared. Some couldn’t share so you commented. We all raised $30k this year, and we have two months left to get as close to $50k this year. I have some ideas for fundraisers/projects coming up so we can finish this year with a bang. And more importantly I’ve met amazing people that inspire, lead, and do amazing acts of rescue. Thanks for all you do. ???????????? @tarasfostersaz

A photo posted by Luna and Lincoln (and CJ) (@cjiro) on

Adopt a Dog and Go Explore. Or Adopt a Dog and Go Netflix. Either way hear blankets are back at @rescuestrongsupplyco.

A photo posted by Luna and Lincoln (and CJ) (@cjiro) on

#squad #fbf Hat by @ipittythebull Child by @miss_kelly_christine and myself.

A photo posted by Luna and Lincoln (and CJ) (@cjiro) on

“We are ready to go back and forth in the kitchen.” – Lincoln and Luna #theadventuresoflincolnandluna

A photo posted by Luna and Lincoln (and CJ) (@cjiro) on

Last night to grab one. Started giving these out in exchange for donations Friday afternoon and we’ve raised $650 so far. Tonight is the last night for this round of charms. Donate at www.gofundme.com/pitlove Wags and Walks (@wagsandwalks) has taken in some of the pitbulls from the recent neglect/abuse situation in Riverside, CA. They need support. Let’s help them out. Want one of these Rescue Strong keychain/charms? These charms will only be available through campaigns like this and 100% give back items. Here’s how to snag one: 1. Comment below so I can confirm I have some for you and make a minimum donation of $15 to gofundme.com/pitlove. If you want to leave a comment in your donation that we sent you, great but not necessary. 2. Forward that email receipt and your shipping address to hello@rescuestrong.com with the subject, “I SUPPORT RESCUE AND AM ABSOLUTELY CHARMING.” 3. Please allow me a week to ship. I will respond to your email with a tracking number once I have shipped. If you don’t receive a tracking number in a couple days please email me a reminder.

A photo posted by Luna and Lincoln (and CJ) (@cjiro) on

Only 8 left! $420 raised in two days. Let’s help Biggie @ratsnoot raise an even $500 for @ghettorescue

A photo posted by Luna and Lincoln (and CJ) (@cjiro) on

Always.

A photo posted by Luna and Lincoln (and CJ) (@cjiro) on

A little while back I held a fundraiser where you could win one of everything we made in the @rescuestrongsupplyco shop for a year. This is what we’ve sent @dylanandnatethegreat so far and I’m a tad behind on some items but will get them out. The fundraiser raised $1700 or so in a day for @chewslifedogrescue. I would like to run another one for a different cause this time but wanted to see if it was something you would be interested in. You would make a donation directly to the cause and each $10 increment would be an entry. Let me know with a comment below and we can try and raise some quick funds for someone’s cause I would really like to say thank you to. #Repost @dylanandnatethegreat ・・・ This is what crazy looks like… Folks, these are just some of the goodies I’ve gotten in exchange for making a donation or 2. Lucky for me, I’ve got a years worth of dog swag coming ????????. Do yourselves a favor and check out @rescuestrongsupplyco and @cjiro . #adoptdontshop #rescuestrong #aportionofturningtheothercheek

A photo posted by Luna and Lincoln (and CJ) (@cjiro) on

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Larry Kay is the award-winning coauthor of Training the Best Dog Ever, which became a #1 best seller in dog training on Amazon Kindle. He is Leader of the Pack at Positively Woof, which helps shelter dogs get adopted by making videos and raises awareness and funds. Larry is an award-winning dog filmmaker and has been a frequent contributor to the American Animal Hospital Association and Dog Fancy magazine.